CMN 140 Final: [CMN 140] - Final Exam Guide - Ultimate 39 pages long Study Guide!
29 Nov 2016
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Interpretation, deduction, induction: multiple meanings possible for every message. We actively make meaning as we consume media content. Negotiated meaning: counter to preferred meaning o. States we"re in a media smog, which makes selection difficult. Assertion: we live in era of over abundant info o. Journalists uniquely qualified to process and select info. : marathons during the holidays; buying dvd sets. Written language- ppl who created it were seen as gods. 1890- can send & receive commercial enterprise in 1950. Heterogeneous they are receivers so they are anonymous isolated- cut off from other individuals existing w/o preexisting systems of meaning (blank state) *advertising: comes from the surplus of consumer goods; persuading people to buy more. Research: the audience can be manipulated, is malleable etc. Bernays- journalist- u. s gov"t propagandist, aided woodrow wilson o. Propaganda book: propaganda: motivate masses to demand o o. There is no one audience: collection of smaller audiences.
