CMN 1 Study Guide - Final Guide: Impromptu Speaking, Nonverbal Communication, Rhetorical Situation
Document Summary
Ethos- the power that comes from the credibility of the speaker; comprised of good sense, good moral character, and goodwil. Logos- the power of the message itself; the logical or rational appeal of the message itself, including its content, structure, and style. Pathos- comes from anything that connects the message to the listeners in a way that influences those listeners" attitudes and disposition towards the message; the emotional appeal that comes from connecting with the audiences values, interests, and feelings. Cicero & the practice of rhetoric: invention, arrangement, style, memory, delivery. *cicero broke speech down into its component parts, which he numbered at 5. (5 canons of rhetoric are the foundation for developing a strong speech) Transactional model of communication: sender, receiver, message, feedback, channel, environment, noise, encoding/decoding. Transactional model of communication (expands on shannon-weaver model)- recognizes that we simultaneously send and receive messages; a cyclical model of the communication process.
