COMM 2023 Study Guide - Quiz Guide: International Data Group, American Society For The Prevention Of Cruelty To Animals, Espn Bottomline
Document Summary
Seven faces of persuasion: 24/7 network world, the constant presentation of different issues and perspectives on issues flooding the people"s views. The use of history and forcing someone to be aware of the things that surround them. The use of specific images or words that trigger an emotional response are used to force them to comply with the currently presented perspectives. Hooks 2: the aspca or st. jude"s commercials use images of abandoned animals or sick children to secure donations for the cause. Often, reason is replaced by emotion, while still trying to create a uniform perspective. Hooks 3: presentation of different nationalities, including: dress, grooming, race. Religion, gender treatment, differences in rules, laws, and guidelines. This is a call to adjust different forms of communication in order to reach the most people: protection, embodied by deliberate miscommunication that is created in an effort to deceive the viewers.