HES 3213 Study Guide - Midterm Guide: Golf Equipment, Gross Negligence, Intentional Tort

• School: University of Oklahoma
• Department: Health and Exercise Sci
• Course: HES 3213
• Professor: Daniel Larson

Document Summary

Can only control peripherals: fans and sponsors often promote sport businesses for free while other businesses must pay for their promotion and advertising. Sport businesses have (cid:515)fans(cid:516) with high levels of loyalty while other businesses simply have (cid:515)consumers(cid:516). Sport businesses must maintain some uncertainty in core product performance, while other businesses seek consistency: sport businesses have some exemptions to anti-trust law that allow them to collude (cid:515)off the field(cid:516). Provided stability to new league(cid:498) (cid:515)czar of baseball(cid:516) 1876: took over management of national league of pro baseball players. Believed stability achieved only if teams were run like businesses. Teams should compete against each other and owners couldn(cid:514)t collide. Understood that without strict rules to enforce honest competition, collision would occur. Believed that owners must take some financial risk: abandoning seasons early to prevent losses in short term eroded long term faith of public. Owners must field competitive teams to be profitable.