COMM 4643 Study Guide - Midterm Guide: Sexting, Binge-Watching, Observational Learning

• School: University of Oklahoma
• Department: COMM
• Course: COMM 4643
• Professor: Lindsey Meeks

Document Summary

Cultivation theory and stereotyping: what is cultivation theory, the more time people spend living in the television world, the more likely they are to believe social reality portrayed on television. Examines the long-term effects of television: understand the core concepts associated with cultivation: mainstreaming and resonance, mainstreaming. Dominant patterns of attitudes, beliefs, values, and practices are repetitively presented on tv: resonance. Resonating messages are when personal experiences are in agreement messages on tv increase in resonance = increase in cultivation effects: know the various characteristics of stereotypes, e. g. , can be inaccurate, often based on anecdotes, not data. May conform very little to the fact it pretends to represent. Results from our defining first and observing second. Common goals: understand the various approaches to measuring stereotypes and the advantages and disadvantages to those approaches, e. g. , adjective checklist, free response, rating scales, adjective checklist. Participants receive a list of predetermined attributes and select attributes that are most typical of group.