J 201 Midterm: MT1 Guide/ Notes

• School: University of Oregon
• Department: Journalism
• Course: J 201
• Professor: Professor Bish Sen

Document Summary

Linear model (social scientific approach): the 5 w"s: the classic formulation of the linear model was made by harold laswell. What in (reports the story of n. c. ) Reasons for growth of mass communication democracy, marketing, need for mass-mediation in entertainment. You need to know the function and basic principles of the public relations profession. Companies and organizations the speaker mentioned, general definition of pr. There are only a couple of questions from this lecture. Doing a good job and people know about it. What can public relations accomplish: improved image. Types of pr writing: controlled and uncontrolled: uncontrolled: you have no control of content, style, timing, or placement after it leaves your desk, controlled: you determine print, style, timing (websites) Public relations is the planned effort to influence opinion through good character and responsible performance, based upon mutually-satisfactory two-way communication.