BA 199 Study Guide - Basking In Reflected Glory, Sbus, Autzen Stadium

• School: University of Oregon
• Department: Business Administration
• Course: BA 199
• Professor: All

Document Summary

Sbus 199 swangard fall 2009 exam #1. Exam will include 40 multiple choice and 5 short answer questions. All lecture content and assigned readings are fair game for the exam, the following study guide only helps suggest areas to focus on it is not all-inclusive of what will be on the test. Questions are meant both to test your understanding of concepts and to determine whether you have been paying attention and attending class and understand the readings. You should be able to remember the topics and general issues raised around each headline talked about at the beginning of class. You should be able to briefly discuss or identify the key issues of each case assigned. Expect at least one or two general questions about the guest lecturers focused on showing that you attended the talk. Birging and corfing, endemic vs non-endemic sponsors, market development (awareness, interest, trial, purchase, loyalty), integrated marketing. Corfing cutting off in effective failure (negative)