MKTG 4343- Midterm Exam Guide - Comprehensive Notes for the exam ( 56 pages long!)

• School: University of Arkansas
• Department: Marketing
• Course: MKTG 4343
• Professor: johncole

Document Summary

I think the main thing that interfered with the validity of the data was the environment in which the survey was taken. I asked one participant to take the survey as we were in the car on the way to nashville. I think those were straightforward a(cid:374)d did(cid:374)"t (cid:272)ause a(cid:374)y confusion that could cause problems for the quality of the data. I think the scale questions may have been a little harder for respondents to answer. A respondent may be in the middle of two answers (ex definitely agree and agree) and it may be difficult to choose between the two. Windy city pizza in breckenridge, colorado is a pizzeria in the heart of town just off the ski slopes. You can dine in, or have it delivered to you. It has a 3. 0 star rating on yelp, with 43 reviews, but has very mixed comments and opinions. People either love it, or they hate it.