MKT 340 Study Guide - Midterm Guide: Telephone Number, Happy Hour
6 Sep 2016
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It is the transfer of trust and friendship. For 3 referrals you use to get 1 client. Centers of influence: people who have not but from you but are in a position to introduce you. People who get together for a common purpose. Two type of people join these membership: to drink and meet/date people, prospecting plan. If you are only joining to do business they will know. Limit the number of organization you join 2 appropriate 3 too pushy. The best is the membership committee meet most people. What do you do for living give them a personalized mission statement. If they ask more ask for their card to go later for coffee. Do not bring card to the networking meetings sell yourself first. If they ask for your card i ran out of cards. If they give you their card write on the back a fact about them warm up the conversation later.
