MKT 320 Study Guide - Midterm Guide: Charity Shop, Visual Merchandising, Internet Channel
17 Mar 2016
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Rise of the discount store: people used to shop at dept. stores, downtown, 1960 trends acceptance of naional brands. Don"t need full service anymore: wal-mart retail strategy. Distribuion center followed by stores: success. Irst-mover advantage not enough demand letover for anyone else: stats. Overhead is 22%, average is 30+: number. 1/3 of us populaion shop at wm each week. Wm stock price went up 7% in 2009: criicisms. Put smaller stores out of business: compete against wal-mart. A set of aciviies that add value to products and services to consumers for personal use: posiives. Customer service has never been worse: myths. Average dollar amount of transacion is smaller. Unplanned or impulse purchases or impulse purchases create chaos. A company performs more than one level of acivity in a channel. Self-service, grocery, meat, produce: limited assortment supermarket. Supercenters: 150k 200k square feet, food and non-food items. Hypermarket: 100k-300k square feet, food and non-food, fewer skus.
