PSYC 221 Study Guide - Midterm Guide: Confirmation Bias, Impression Management, Binge Eating

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Phenomenon is the what, theory is the why. Situations often powerfully effect the way an individual acts. Time periods, geography and language cultural context also play a large role in social behavior. Measure variables to see if they"re associated (graffiti & crime) Correlations range from -1 to 0 to +1. Negative means opposing relationship (sometimes a strong association) Fast, evaluations based on gut instinct, effortless, unintentional, stable/stubborn. Priming activates related concepts/ideas in the mind"s network. Reading comprehension, word scramble, word pair memory test. Sitting in a hard chair -> tough negotiation. People associate brands with personality and goal pursuits. Apple logo -> higher creativity tests and creativity motivation. 1st person plural pronouns ( we & us ) -> intimacy; overlapping self. Reluctance to question what we think we know, or think deeply. Faster judgments/conclusions based on small amounts of information. Basketball no evidence that shot made will lead to successive shots made.

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