PSYC 221- Midterm Exam Guide - Comprehensive Notes for the exam ( 44 pages long!)
11 Oct 2017
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Implications for marketing: people associate brands with personality and goal pursuits, apple = nonconformity, innovation, creativity, when exposed to the apple logo, creativity and creativity motivation were higher. Inflated self-esteem and narcissism: a self-centered and self-concerned approach toward others, anti-social behaviors, e. g. , aggression, prejudice. Intense/calm: valence, happy/morose, depth, complex/poetic vs. party/danceable. Motivation: self-control and willpower, the self as an agent, resources, ego depletion. If you believe you can be smarter, you will be smarter: two kinds of motivation, intrinsic motivation, sense of achievement, pride, extrinsic motivation, money, grades, praise. Important for emotion regulation: decreased anxiety, guilt, regret, and moral distress, efficacy (generativity, taking action, making a difference, self-worth, esteem through the individual, dyads, or groups. Increasing information and evidence: mere exposure is weakly correlated to increasing information, direct personal experience and self-interest, nancy reagan and stem cell research, ronald regan died of brain tumor and was against stem cell research.
