COMM 398 Study Guide - Final Guide: The Hidden Wiki, Malcolm Gladwell, The Huffington Post

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Comm 398o - final exam review spring 2015. Power law distribution/the long /tail - cannot look at using averages of labor; top. 10% of people are doing 90% of the work, but there are people who have made minor contributions. Ex: wikepedia some people just go in and fix one part, where others add full sections graph looks like. Clicktivism drawn from article from malcolm gladwell something on elms; 2 variables for why we don"t have corrdination and leadership; Online activism- predominantly connect on internet through weak ties (variable 1) Leadership & structure: lacking in horizontal leadership styles; no hierarchical structure (variable. Cognitive/social surplus and motivations reduces an explanation as to why this exists online . Reasons/ motivations why people do this: because they can, vanity to increase their notability. Npov neutral point of view equal and fair. Good faith think the best of others. The economics of open source and open source production models.