COMM 324 Study Guide - Final Guide: Sexual Objectification, Prostate Cancer, Reddit
6 Aug 2016
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Document Summary
These concepts exist because of the male oriented nature of society. Highlight the damaging messages that underlie the media images we are all too familiar with. Video: showing different ads of top brands that has women naked in most. People today are the most-media saturated and engaged in history. Most believe media affect others but not themselves (third person effect) Most people are not immune to mass media. Agenda setting: the process by which media tell us what we should attend to. Direct large audience"s attention to particular issues, events, people. Media may not tell us what to think but tell us what to think about. Gatekeepers refers to people and groups that control which messages get through to audiences of mass media. Complimentary copy articles/posts increase appeal of product. Product placement showing or mentioning product in a show or at an event.
