COMM 107 Study Guide - Final Guide: Elaboration Likelihood Model, Cognitive Dissonance, Social Science

• School: University of Maryland
• Department: Communication
• Course: COMM 107
• Professor: Christopher Volker

Document Summary

Persuasion is the process of influencing attitudes and behaviors. Successful persuader is what"s in it for you . Persuasive speaking: speech intended to influence the opinion of audience. Speech of conviction: the speaker is attempting to encourage the listener to believe as the speaker does. I believe that college should eliminate required courses. Speech of actuation: should move the members of the audience to take the desired action that the speaker has proposed. Proposes that not all people reach conclusions in the same way and may react differently to the same evidence. It is impossible to convince everyone to agree with you. If speaking to a group of commuter students about idea to solve campus parking, can assume they will be interested. Being on the side of or getting the backing of the person or persons with power may be a strong tool to influence the group"s members to side with your stand.