BMGT 110 Study Guide - Final Guide: Short Code, The New York Times, Audience Measurement

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 110
• Professor: markwellman

Document Summary

Jetblue"s twitter campaign (t/f about this being skittles answer false) Promoted trend: mcdonalds (t/f about this being good campaing, false) Blogger outreach at nikon (t/f about this being good true) Comparison of profit levels (t/f 1% increase in price 11% + mc about price is better than lowering fixed costs, opering costs, etc) Fixed price strategies: versioning, bundling (mc ans: all of the above) (mc (a few qs) where they put these in with fixed costs and ask which are dynamic) Free products and services (mc q; answer there is never a use for offering free products bc it"s a name all that is true about free except question . Can be used to build market awareness. Make most sense for digital goods were mc=0. Target conversion rate: too low vs. too high (why could this be bad?) Too high= (t/f you want too high always answer: false)