APR 231 Study Guide - Midterm Guide: Elmer Davis, Sigmund Freud, Age Of Enlightenment

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Multifaceted (has multiple components): written, interpersonal, media relations, social media, research, negotiation, creativity, logistics, facilitation, problem solving and strategic thinking. Definition of what pr is; the communication between an organization and its publics. Pr is deliberate with its intentions to establish an understanding with an organization and its publics. The way that pr is modeled and run; it is pr"s job to envision the future for the organization with its publics. Grandfather term---> it is comprised of many other little sub functions and jobs. Corporate communications: most popular fortune 500 (largest companies in the us due to their fiscal worth) Pr is a combination of both of these so that it can uphold its job of controlling the message . Public information and public affairs: nonprofits, universities, government. Marketing communication: increasingly use now in non-profits. Pr in a negative connotation: spin/framing, flack, pr stunt. ***a lot of diversity in what pr work looks like***