MKTG 315 Study Guide - Midterm Guide: Responsive Web Design, Navigability, Smartphone
Document Summary
Goal is to have user complete a desired action but in a way that feels natural and enjoyable. Include navigation in the footer of your site navigation trail. Include links within your page copy and make it clear where those links lead to. Laying page layout, informational pages layout: accessibility, your site needs to be compatible with different devices (operating systems and browsers) Investing in a website structure that is flexible. High level - responsive design that adjusts content to automatically resize and reshuffle to. Between 2013-2015 fit the dimensions of whichever device is being used. Having the main navigation be at the top of the page (or left side) of a page. Having at logo at the top left (or center) of a page. Having that logo be clickable so that it always brings a visitor back to the homepage. Subscription - media websites make more money as traffic increases. Use when: long-copy - some products require extended explanation.
