STRC 2551 Study Guide - Summer 2018, Comprehensive Midterm Notes - Participant Observation, Ford Focus, Dependent And Independent Variables
12 Oct 2018
School
Department
Course
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STRC 2551
MIDTERM EXAM
STUDY GUIDE
Fall 2018
• Types of Research
◦ Proprietary Research: Conducted for a specific audience and is not necessarily
shared beyond that audience
◦ Scholarly Research: Conducted to promote public access to knowledge
◦ Basic Research: Designed to test and refine theory.
• Methods of Qualitative Research
◦ Case study
◦ Historical research: Systematic collection and objective evaluation of data
related to past occurrences in order to test hypothesis concerning causes,
effects, or trends of these events that may help to explain present events and
anticipate future events.
◦ Grounded theory: Theory is developed inductivity from a corpus of data acquired
by a participant-observer
◦ Phenomenology: Conducts the research, then formulates a theory based on
results
◦ Ethnography
Public Relations Research
• Recognition of Importance
◦ Without public relations research, practitioners are left with little but outputs
and hunches to report.
◦ Without research, practitioners cannot show how public relations makes a
difference.
• Importance of Secondary Analyses
◦ All practitioners involved in any of the promotional fields should be engaging in
soe type of research, o atter oe’s resources
◦ Even for those firms with few resources, there are much data out there collected
by others that may aid in making quality decisions on how to connect to a public
find more resources at oneclass.com
find more resources at oneclass.com
◦ These data are collected by a variety of sources, most often publicly funded.
These data are more readily available than ever before given the digital
environment.
find more resources at oneclass.com
find more resources at oneclass.com
