STRC 2112 Study Guide - Midterm Guide: Enthymeme, Theory Of Reasoned Action, Simile
5 Oct 2016
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Document Summary
Norms based approach-the norms of the culture rather than individual attitudes. Theory of reasoned action- attitudes and norms lead to behavioral intention, which leads to intention. Perceived behavioral control- the perception of the ease or difficulty of the particular behavior. It is linked to control beliefs, which refers to beliefs about the presence of factors that may facilitate or impede performance of the behavior. Narrative paradigm- replaced the rational world paradigm- says that humans communicate through stories rather than logic. Heuristic systematic model- is similar to the elm, the next item on this list, attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Heuristics are mental rules of thumb that are not the most accurate procedure, but often very useful for common situations. They are adaptive strategies that help us make decisions without using a lot of time up.
