MIS 2502 Final: MIS2502 Final Association Rules Notes

• School: Temple University
• Department: Management Information Systems
• Course: MIS 2502
• Professor: David Schuff

Document Summary

Mis association rules notes: association rules (market basket analysis, be able to read and interpret the output from an association rule analysis, find the strongest (or weakest) rule from a set of output c. *if you"re wavering between confidence or lift, you should choose. Lift because it is the strongest predictor: understand the difference between confidence, lift, and support d. i. Calculate lift, confidence, support, distance between points, and chi-squared statistics**. Short answer: understanding outputs from data analytics techniques. Looking for lowest percent/probability by looking at leaf nodes at the bottom/end.