COMM 450 Study Guide - Midterm Guide: Seat Belt, Cold Turkey, National Crime Prevention Council
14 Dec 2020
School
Department
Course
Professor
Document Summary
*note*: this study guide is not all inclusive. Please read through the chapters and the articles. Know the different aspects of rice & atkins" definition of a campaign: purposive attempt to influence behavior in large audiences, etc. Featuring an array of mediated messages in multiple channels. Focal segments - in general, who is at risk of negative behavior. Target audience - looking at demographics, psychographics, social groups. Who do you want your message to target in a particular community. Focal segment is larger than the target audience. Focal segment ex - unemployment areas of us, age, states, cities, gender, people at poverty line. Target audience - specific for where, who exactly you want to. What about focal behaviors and target behaviors? target. Focal behaviors - what behavior the campaign is targeting. Attitude, belief, social norm, all influence behaviors. Target societal issues rather than persuading individual people to change their behaviors.
