COMM 323 Study Guide - Midterm Guide: Master Boot Record, Muckraker

• School: Texas A&M University
• Department: Communication
• Course: COMM 323
• Professor: Rachel Linwood Whitten

Document Summary

Be able to recognize key concepts that define what public relations is, including. Be able to define the characteristics of a mutually beneficial relationship. Know the five functions of public relations. Be able to distinguish, in an example for instance, between different types of (aristotle, plato, etc. communication: one-way communication, integrated communication, two-way communication, etc. The rhetorical tradition from which our view on rhetoric as ethical was birthed. What the most and least important functions of pr are, according to the text. What maps are and how they very from one another if given an example. What issues management is and it"s 4 approaches. Review: case study examples given during chapter 1 lectures and be able to apply them to concepts discussed in class. Know the context that brought about the need for muckrakers, as well as be able to define what a muckraker is and who the most famous ones (discussed in class) were.