GVT-110 Study Guide - Final Guide: Presidency Of Ronald Reagan, Advertising Mail, Lyndon B. Johnson
Chapter 2: Participation In Politics
Introduction
- The conservative movement can be thought of as being like a company, but with multiple business units
in it
- Regan was the product of the movement that saw itself as involved in politics on an active basis
Conservatism: Something New under the Sun?
- Conservatism grew during the post WWII american consumer boom
- Conservative movement is a product of the 1960s
- The first event that helped conservatives take over the republican party was the 1964 presidential
election that saw Goldwater and his conservatives begin the defeat of socially and economically
moderate rockefeller republicans that would go with the reagan revolution
- Conservatives have aligned historical parts of history with republicans
- Conservatives are centered around hatred of communism, love for god, and desire for enterprise
- Grassroots
- Direct mail, alternative print media outlets, small publishing house talk radio, cable television to get the
message out
- Can focus on hot button issues
- Conservatism is most significant in south, southwest, middle section of country
- Most transformations took place after WWII
The Consumer Republic Requires a Marketed Branded Politics
- Significance of public relations → key role in american political life
- Americans are spending more and more time being passive in front of electronics
- Public Relations: 3 d’s define the brand, define the company, define the future
Social Changes Produce Conservative Issues
- Conservatives also had a set of foreign policy issues around which could build branded marketing
campaigns by 1980
- Branded military power
Civil RIghts
- Great society programs intended to provide economic and educational assistance
- The civil rights movement showed a well constructed grassroots movement that understood how to use
media to explain itself could have a big impact on public policy
- Branded themselves the movement that cares about traditional family based values: sex education,
pornography, women's rights, and abortion
- Conservatives have positioned the democrats as being responsible for the downsides to the 1960s
- “It was the liberalism to blame”
Conservative Brands
- Conservatives Christian movements
- Related issues such as prayer in schools..
- NRA attract lots of members and conservatives
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Document Summary
The conservative movement can be thought of as being like a company, but with multiple business units in it. Regan was the product of the movement that saw itself as involved in politics on an active basis. Conservatism grew during the post wwii american consumer boom. Conservative movement is a product of the 1960s. Conservatives have aligned historical parts of history with republicans. Conservatives are centered around hatred of communism, love for god, and desire for enterprise. Direct mail, alternative print media outlets, small publishing house talk radio, cable television to get the message out. Conservatism is most significant in south, southwest, middle section of country. The consumer republic requires a marketed branded politics. Significance of public relations key role in american political life. Americans are spending more and more time being passive in front of electronics. Public relations: 3 d"s define the brand, define the company, define the future.
