POL 324 Study Guide - Midterm Guide: Frontrunner, Southern Democrats, List Of Muppets
5 Feb 2019
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Media event: something created entirely for the purpose of getting coverage. Trailing candidate will give full access to reporters because nothing to lose. Front-runner candidate gives limited access because don"t want to embarrass self or say. Entertainment programs are easier because wont ask direct questions, use easier. Media and campaigns necessary something incorrect when you are already in the lead softball questions isn"t all that important to them influenced by politics. They do have an effect, more on people who have lowest knowledge of politics. For some people this is the only things they will know about candidate. Main use is ads that go to battle ground states. Biggest effect is that they influence turnout, not necessarily voter choice. Latent support: there are certain people who have some attachment to a party, but it. Other people approach the world through their partisan identity. Latent support prime the people who don"t think about it as much, to be more.
