RETL 487 Study Guide - Final Guide: Coopetition, Starbucks, Product Distribution
Document Summary
Going global (issues, strategies to do so: factors that complicate globalization. Global competition: exists when competitive conditions across national markets are linked strongly enough to form a true international market and when leading competitors compete head-to-head in many different countries. Multi-national competition: exists when competition in one national market is not closely connected to competition in another national market. There is no global or world market, just a collection of self-contained country markets. Company internet strategy: approach: use the internet as the exclusive channel for all buyer- seller contact and transactions, strategic issues for an online firm: How to deliver unique value to buyers. Whether to pursue competitive advantage based on lower costs, differentiation, or better value for the money. Whether to have a broad or narrow product offering. Whether to perform order fulfillment activities internally or to outsource them. How to draw traffic to its web site and then convert page views into revenues.
