JOUR 202 Final: Exam4
16 Jun 2016
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Document Summary
Media planning: advertising and ibp in digital and social media. Role of digital/social media as synergist ibp tool. Online terms and brands have changed the way of online consumer behavior, ads, and branding--and the way you can search for and obtain a career in ads and otherwise. It is crucial to understand how consumers think, feel, and act regarding social media, online ads, and e-commerce. Want to track behavior on and offline, and find out what makes people tick. Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing. Not just mainstream commercial brands but nonprofit organization managers too seek to understand online consumer behavior so that they can raise awareness and make online giving easy. Important to not just incorporate but to embrace consumer blogs and social media to enhance their online presence. E-dating sites can be created social media style.
