MKTG 177 Study Guide - Midterm Guide: Interruption Marketing, Psychographic, Swot Analysis
Document Summary
2 parts: terms and concepts and short answer. 8 different terms/concerts respond on 4 of them: 20 points. 4 applications questions: 8 points each broad concepts. Terms social media marketing plan: know what one is. Smm planning: builds awareness, mold perception, influence attitudes, increase. A smm plan details an organization"s social media goals and the actions knowledge, motivate behavior necessary to achieve them promotional strategies. Without integrated strategies and solid smm plans, there is little chance of successfully executing smm. Elements of smm plan: situation analysis, social media presence, competitive analysis, target markets, objectives (business, marketing, sm), strategy (business, marketing, sm), message platform, social media platforms, tactics, calendar/timetable, budget, evaluation components of a good objective: T ime period research criteria for evaluating: definition of research and 2 criteria to evaluate it. Research = a form of careful listen. The controlled, objective and systematic gathering of information for the purpose of describing and understanding.
