33:620:301 Study Guide - Midterm Guide: Pest Analysis, Competitive Intelligence
4 Aug 2016
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Document Summary
Macro-environment encompasses the broad environmental context in which a company"s industry is situated that includes strategically relevant components over which the firm has no direct control. Focuses on principal components of strategic significance in the macro-environment. External analysis thinking strategically about a company"s industry and competitive environment. The five competitive forces (porter: competition from rival sellers, competition from potential new entrants, competition from producers of substitute products, supplier bargaining power, customer bargaining power. Strategic group consists of those industry members with similar competitive approaches and positions in the market. Competitive intelligence information about rivals that is useful in anticipating their strategic moves. Key success factors (ksf) strategy elements, product and service attributes, operational approaches, resources, and competitive capabilities that are necessary for competitive success by any and all firms in an industry. Position of company on industries strategic group map.
