04:192:365 Study Guide - Quiz Guide: Glittering Generality, Cherry Picking, Normative Social Influence
24 Sep 2018
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Document Summary
Formal and unofficial principles: unofficial are about how we operate and the things we. Pr terminology: morals, ethics, philanthropy, psychographics, beliefs, vision, brand, do infographics, and more. The study and attitudes, aspirations, and other research. Theoretical underpinnings of pr: theory of persuasion. Pr theory: borrowed from other theories; political theory, organization and management theory, communication theory; roots in sociology and psychology. Personal persuaders:organizations and significant others who exercise leverage over others ( religious organizations, family). involves recognition and acceptance of their authority personal. 3 basic ways of influencing people: power, patronage, and persuasion. Power: use authority, implied or overt threat of compulsion. Patronage: as crude as bribery, as delicate as celebrity endorsement. Persuasion: using communication to win people over. Glittering generalities- stating something with very general terms that everyone considers good. Transfer- take qualities from one thing and apply it to someone else. Plain folks- attempt to sound relatable to the public.
