04:192:365 Study Guide - Quiz Guide: Glittering Generality, Cherry Picking, Normative Social Influence
24 Sep 2018
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Document Summary
Formal and unofficial principles: unofficial are about how we operate and the things we. Pr terminology: morals, ethics, philanthropy, psychographics, beliefs, vision, brand, do infographics, and more. The study and attitudes, aspirations, and other research. Theoretical underpinnings of pr: theory of persuasion. Pr theory: borrowed from other theories; political theory, organization and management theory, communication theory; roots in sociology and psychology. Personal persuaders:organizations and significant others who exercise leverage over others . 3 basic ways of influencing people: power, patronage, and persuasion. Recognize examples of propaganda appeal everyone considers good. Power: use authority, implied or overt threat of compulsion. Newsom"s persuasion principles: people need to validation, authority, scarcity. Self persuasion principles of scholars and their elements of self persuasion. Opinion leaders, both mass media and individuals. Increasingly it is the power leaders who have the most influence actions. Impediments to persuasion: cognitive dissonance: cognitive dissonance could. Media theories about messaging and so on:
