CBA 110 Study Guide - Midterm Guide: Predictive Analytics, Time Series, Data Security
8 Jan 2019
School
Department
Course
Professor
Document Summary
3 developments caused increase in use of analytics: Technological advances scanner technology, data collection through e-commerce, internet social networks, and data generated from personal electronic devices produce incredible amounts of data for businesses. Businesses want to use these data to improve the efficiency and profitability of their operations, better understand their customers, price their products more effectively, and gain a competitive advantage. Ongoing research has resulted in numerous methodological developments, including: Advances in computational approaches to effectively handle and explore massive amounts of data. The methodological developments were paired with an explosion in computing power and storage capability. Better computing hardware, parallel computing, and cloud computing have enabled businesses to solve big problems faster and more accurately than ever before. To make strategic, tactical, or operational decisions. Involve higher-level issues concerned with the overall direction of the organization. Define the organization"s overall goals and aspirations for the future.
