SB 101 Study Guide - Final Guide: Accounting Equation, Mass Communication, Swot Analysis

• School: Quinnipiac University
• Department: Business
• Course: SB 101
• Professor: Janelle Margolies

Document Summary

Variable versus fixed production costs in mbs (hourly wages) Total costs = fixed costs + variable costs. Fixed costs: business costs that remain constant regardless of the number of units produced; producing more/less units remains same in total; ex. Variable costs: business costs that varies with the numbers of units produced (change in productivity) How many scus are needed for each bike: standard capacity unit, road = 1. 0, mountain = 0. 5, youth = 0. 25. 20,000 but you can buy more if you want. Youth because it is the most price sensitive. Road because no matter how expensive the bike gets, people will still pay a large amount of money for a good quality bike. Road: high sensitivities: pr, quality, and product speculations, low sensitivities: price, advertising, distribution, and delivery time. Mountain: high sensitivities: advertising, low sensitivities: pr. Youth: high sensitivities: price and advertising, low sensitivities: pr and product speculations.