HTM 17300 Study Guide - Quiz Guide: Flagship Species, Servicescape

37 views3 pages

Document Summary

_____________ represents the elements of the physical surroundings of a service provider. In classification of visitor spaces, the front regions refer to spaces that represent what is native or local to the destination. The change from hometown environment to a destination environment implies a unique process of aesthetic appreciation on the part of the traveler. Bundling refers to the business practice of combining a collection of complementary places and experiences within a region together to offer to visitors. Bundling allows destinations to leverage their business operators" core activities/offerings. Bundling is helpful in increasing the effectiveness of marketing dollars. Bundling helps destinations to develop themed experiences for visitors. With bundling, destinations can provide visitors appealing activities and experiences. Bundling reduces the opportunities for small businesses to collaborate with each other. Personal resources such as a person"s time, finances, knowledge, skills, attitudes and networks can impact the production of an experience and its intensity.