COM 10200- Midterm Exam Guide - Comprehensive Notes for the exam ( 85 pages long!)
5 Oct 2017
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Document Summary
Communication is the relational process of creating and interpreting messages that elicit a response . When communication is studied what is the object of study: communication is a multi-faceted enterprise that encompasses many diverse phenomena, diversity often creates confusion about exactly what communication is about as an academic discipline. Have to be careful in coming to conclusions: advertising, the medium of a message, how messages are transported, social media, texting, books, news, tv and movies. Communication scholars are engaged in the study of a wide range of phenomena-a range that might cause one to wonder how such different phenomena can be studied in the same academic unit. Range of phenomena gives rise to very different types of communication theory. Objective interpretive: socio-psychological, cybernetic, rhetorical, semiotic, socio-cultural, critical, phenomenological. The range of phenomena makes the quest after any grand, single theory of communication to be a misguided enterprise.
