MCA 180 Study Guide - Quiz Guide: Sustainable Energy, Competitive Intelligence, Cultural Relativism
Document Summary
Influencing beliefs and behaviors: power: use authority for overt, patronage: purchase or bribery, persuasion: use communication to promote good will. Management of relationships between an organization and its publics . Planned activity - organized behavior consistent with values and goals. Management function- must be a top concern of leadership. Involves two-way communication - involves soliciting feedback. Research-based science - must conduct formal and informal research to effectively communicate. 4 student misconceptions: negative perceptions of the field. Pr is more than media relations and special events planning: lack of management knowledge. Reliance on strategic management process: lack of understanding about relationships, maintenance, facilitation, problem solving and conflict resolution, lack of knowledge about research. Ancient beginning: sumeria, babylonia, persia leaders used poems to promote battles and politics b. Julius caesar reports, news and statues to promote achievements. Growth of an industry: publicity bureau a. i.
