PSY 2710 Study Guide - Quiz Guide: Availability Heuristic, Kurt Lewin, Random Assignment
15 Sep 2016
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According to the definition of social psychology presented in your text, social psychology is the study of how the presence of real or imagined others affect the thoughts/feelings/behaviors of humans. Human beings are often motivated to construe themselves and the social world accurately. The social cognition approach is based on this assumption. Social cognition is the study of how people think about themselves and the social world. The father of modern experimental social psych kurt lewin pointed out the importance of understanding how people construe their social environments. The major difference between sociology and social psych is the level of analysis used. When we commit the fundamental attribution error, we overestimate the power of personal influence. A scientific approach is preferable to reliance on folk wisdom and common sense because folk wisdom and common sense are filled with contradictions. Informed consent means that the researcher tells the participants what kinds of experiments they will have in the study.
