MDIA 2113 Study Guide - Midterm Guide: Value Chain, Netflix, Citizen Journalism
2 Nov 2016
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Document Summary
Dyadic communication: communication between 2 people in a public or semipublic place. Interpersonal communication: based on the face-to-face dynamics of 2 people (dyadic) Relational norms: informational rules that govern communicative behavior between people. Mass communication: provides explanations of what people, either users or providers of media, do in the aggregate. Structuration: the larger normative patterns we see in mass communication are created and structured by the interactions of individuals. Technological determinism: the perspective that technology determines the nature of human connections. Social construction (berger & luckmann): the idea that reality is shaped by collective understandings. Media ecology: the perspective that the mode of communication shapes human activity in both interactional and historical domains. Web 2. 0: indicates the historical turn toward creating communication and commercial platforms that are sustained by collective participation. Convergence: the process through which certain institutional, functional and user practices have merged into one platform and/or sphere.
