PSYCH 3325 Study Guide - Fall 2018, Comprehensive Midterm Notes - Persuasion, Elaboration Likelihood Model, Cognitive Dissonance

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PSYCH 3325
MIDTERM EXAM
STUDY GUIDE
Fall 2018
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Tripartite Model of Attitudes:!
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Functions of Attitudes:!
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Explicit & Implicit Attitudes: !
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Measuring Attitudes:!
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Components of Attitude Strength:!
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Why bother with Attitudes?!
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Attitude = Behavior?!
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Theory of Planned Behavior:!
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When Do Attitudes Best Predict Behavior?!
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Cognitive Dissonance Theory:!
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Some Ways to Reduce Dissonance!
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Classic Dissonance Experiment: Necessary Conditions for the Arousal of Dissonance & !
the Motivation to Reduce:!
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