CSFRST 2373 Study Guide - Midterm Guide: Market Trend, Market Analysis, Market Research

• School: Ohio State University
• Department: Consumer Sci: Fashion & Retail
• Course: CSFRST 2373
• Professor: Charles Estill

Document Summary

Collection: apparel presented through runway shows by high-fashion designers. Line: groups of apparel items developed around a theme that links items. A group might use three to five fabrics in varying combinations. New lines tend to develop from previous lines, with some repetition on modification of previous successful styles. Carryovers: style repeated from one seasonal line to the next. Designer merchandiser"s job: forecasting trends, fabric trend research. Merchandiser"s job: to see that all the company"s needs for the line are meet. Job include: market research, maintain the line estimate and price targets to met budget objectives, reviews and approve lines. Designers and merchandisers are handling at least three lines, each in different stage of the product style. Consumer research: provide info about consumer characteristics and behaviors. Demographics(age, sex, income, marital status, occupation), and. Conducted when considering expanding into new target market or better understand the preferences of new consumer groups. Color preferences would be important for the success.