COMM 3444 Study Guide - Midterm Guide: Making Money, Materialism, Ad Serving
3 Jul 2016
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****fill out this study guide in your own words and turn into dropbox by the 30th for 3% extra credit on the exam. How campaign dollars are allotted to advertising: current estimate - about a billion dollars in spending, most spending goes towards broadcast tv. Time in campaign: early, later, later still, end of campaign. Kind of advertisement: name id, argument ads, attack ads, positive visionary ads. Function: identity, ideology, insult, image early-name id-identity later-argument ads-ideology later still-attack ads-insult end of campaign-positive visionary ads-image. Emotional appeals using symbolic representations to get the message across, visual: ex: flag, hard hat, over-looking a horizon, all-american fam, courage and strength. Fear appeals often found in attack ads, often times not even released by the actual party but instead by affiliated groups, used to insult or undermine another candidate, specific type of emotional appeal.
