MCC-UE 1517 Study Guide - Final Guide: Lead Generation, Brand Equity, Marketing
2 Nov 2017
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The difference between good and bad taste differs between markets. Consumers are brainwashed into thinking they need the latest items even though most of the time they aren"t that different from the old models. Media objectives: specify what you attend and can accomplish to achieve the goals that the marketer has set ought for you to do. Media plan: result of looking at the objectives to come up with a concrete plan of activities. Reach: number of potential people in your audience that are exposed to a single media vehicle at one time. Frequency: number of times that you actually expose receiver of your target audience to your message. Cpm (cost per thousand): cost of an advertisement divided by the number of people estimated to be exposed. Cost per rating point: used for tv. Cost divided by number of people watching to get a program rating. What level of continuity are you gonna maintain during a campaign.
