BUS 280 Study Guide - Final Guide: Culture Shock, Franchising, Gross Domestic Product

• School: NVCC, NOVA
• Department: Business Management and Administration
• Course: BUS 280
• Professor: Suetterlein

Document Summary

There will be 5 essay questions on the final 1 from each chapter. There will be 5 multiple choice questions from each chapter. Chapter 12: describe any five variables commonly included in creating a market-potential analysis for an emerging market. Market size is one of the variables in creating a market-potential analysis, market size measures the size of the overall economy during a specific time. This allows marketing managers to rank the countries from largest to smallest for a particular product: briefly discuss the important political and legal forces that should be analyzed in the market/site screening process. When analyzing a market or site one first needs to make sure that all of the necessary resources are available and then after that can look into the political and legal forces that need to be analyzed. A country needs to be analyzed to see how much pull the government has with their trade policies and property rights.