PSYC 3402 Study Guide - Midterm Guide: Doomsday Cult, Intelligence Quotient, Social Comparison Theory
29 Oct 2014
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Majority of first year students would have voted conservatively (62%), 43% of sophomores would have, 15% of juniors and seniors would have. Post-graduation, 60% of students voted for jfk in the 1960 election (a greater percent than the popular vote). Meanwhile, in a similar demographic (wealthy, urban, white women with higher education), 70% voted for nixon. Lapierre 1933: majority attitudes looked negatively on people of asian descent, lapierre went cross-country with a young chinese couple and visited 250 restuarants, later, he sent letters to those same places asking if they would serve people of. Asian descent 92% said they would refuse service: across 42 studies, the correlation between attitudes and behavior was +0. 15. Fishbein and azjen decided that current attitude measures weren"t very good: neither attitudes nor behaviors were measured well, attitudes measured were too general, while behaviors were too specific.
