MKTG 2201 Study Guide - Midterm Guide: Mobile Marketing, Inbound Marketing, Viral Marketing

• School: Northeastern University
• Department: Marketing
• Course: MKTG 2201
• Professor: Alexander DePaoli

Document Summary

Mktg 2201 exam 2 class 16 - social media and mobile. Study online at quizlet. com/_66jhnq: facebook, inbound marketing. Discover customer interests, preferences, execute viral marketing campaigns, target ads. Consumers come to your online channels for your content and offers: includes content marketing, instagram. Identify tastemakers and influencers, create buzz: integrated social media marketing, invited conversations, linkedin. Social media efforts that blend with and support other elements of a marketing strategy and tactics. Conversations in which the marketer tries to involve customers in marketing. Learn about and get access to potential key customers, investors, executives, regulators: mobile marketing. Promotional content delivered to consumers through their mobile devices: omni-channel retailing, pinterest, twitter. Seamless buying experience across in-store, online, and mobile. Viral marketing and sentiment analysis: types of customer-generated marketing, types of mobile marketing. Uninvited: mobile advertising, web browsing, in-app, notifications, uninvited conversations. Conversations initiated by customers, sometimes between just themselves: youtube.