MKT 205 Study Guide - Final Guide: Multichannel Marketing, Institute For Operations Research And The Management Sciences, Marketing Mix
19 Dec 2018
School
Department
Course
Professor
Document Summary
All book, lecture, project, participation, discussion materials covered in weeks 6-13. You should add and understand the details and depth to this outline that corresponds to the grade you want to earn. If you add and understand a great deal of detail, you will score higher on the exam. If you memorize and recognize only what is on this outline, you should expect to achieve a grade of d or d+. Creating value through supply chain management: channels of distribution, logistics, Dual distribution systems - multiple channel usage. Logistics - process of using information systems to design, manage, and improve the movement of products through the supply chain. Value proposition: customers don"t buy a product they hire it for a job they need done innosight. com. Customer: i am going to have to give something up to get that product so that i can get some job done.
