ISS 210 Midterm: Study Guide Exam 4
9 Mar 2017
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Conversion rate: how often the sharer of a particular item converts to. Study guide 4 be a purchaser: like items. Hard to measure (e. g. how many dresses did you pin before actually purchasing one?: add them to a wish list. Reverse showrooming: browsing online and then purchasing in stores. The threat of (cid:498)showrooming(cid:499) is overrated (cid:523)shoppers visit stores to examine items in person before buying them online) The fashion bloggers are described as (cid:498)creative outlet fueled by passion,(cid:499) but what is the reality of their daily work? (think about the workload, competition, payment (cid:524: digital labor. Invisible labor of fashion blogging: making fashion blogging looks. Bazaar"s top (cid:884)(cid:882) fashion bloggers" )nstagram (cid:523)june (cid:884)(cid:882)(cid:883)6(cid:524) The industry recognizes the power of fashion bloggers. Seem to offer hope and control in an unstable industry and employment conditions. Appear authentic, satisfy both readers and retail brands. Competitive market, difficult to generate income: companies less willing to pay for partnerships.
