COM 475 Study Guide - Midterm Guide: Transmedia Storytelling, Gadjah Mada University, Corporate Social Responsibility
Document Summary
Com 475 final exam study guide fall 2014: health literacy, factors of health literacy, domains of health literacy, ways to improve health literacy. Important findings from nabi et al (2008) study. [chapter 9 in rice & atkin, parrott et al (2005)] Important findings from parrott et al (2005) study: source characteristics that increase persuasive impact, process by which source characteristics increase persuasive impact, when external vs. internal source is more effective, ways to overcome resistance. Information seeking: user-generated media (ugm, user to-content interaction, user-to-user interaction, uses and gratifications, mood management theory, reinforcement model, ways individuals deal with ugm, advantages of online interaction, factors motivating people to produce ugm sites. [chapters 18, 20, & 23 in rice & atkin, nci pp. 90-105: media advocacy, corporate social responsibility, social capital, differences between media advocacy and traditional public health campaigns, layers of media advocacy strategy, pro and con arguments for corporate social responsibility, main finding from bp oil spill case study.
