CJ 275 Study Guide - Final Guide: Inedia
Document Summary
Learn the effects of mood and the meaning of consistency theory (p. 293) Commercials that are consistent with shows are rated higher (happy commercials w/ happy shows) Consistency theory: viewers wish to maintain a particular mood for the duration of a program. Have less positive attitude toward the ads than suspense programs. Be able to identify the three key functions of media for democracy: surveillance of events, industry, & government officials, identification of key sociopolitical issues & widespread opinions, provision of platforms for advocacy. Know the meaning of news frames and the 4 news flaws associated with them (p. News frames: abstract notions that media professionals use to present news stories. Know the micro level effects of mass media (p. 310-313) 4 major areas of study: formation & change of opinion: studies whether media messages can produce or change the audience s political opinions, effects of cognitive processes: studies what cognitive effects political messages have on audience.
