MAC 325 Study Guide - Comprehensive Final Exam Guide - Internet, Mass Media, Web 2.0
20 Nov 2018
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Ex: taking a clip from a movie and remixing it. Everyday expression that is separate from institutional expression. Take the parts from ikea kits and use them to create something entirely different than what the product is supposed to be. Seeing how they can change the institutionally produced parts and turn them into something else. Vernacular and institutional have a tricky relationship. How does something express both institutional and vernacular. Fandom as a pursuit was for the rich pre-internet. They had time and money for non-media activities. Many types of media in the 20th century start becoming available to consumers. Rise of fans of pop culture in the 20th century. Ex: i grok spock video (star trek) It is hard for fans to circulate what they create. Fandom in the mass media age is isolated. Easier to circulate what they create and connect with other fans. Networks make sharing productivity easier and makes fan productivity easier.
